With the increasing use of social networks and online reviews, now is definitely the time to get with the Web 2.0 world and manage your online reviews. There are a number of places like Yelp.com Where consumers can post reviews on their experience with a particular business and/or their customer satisfaction. There have even been some unethical uses of sites like Yelp Where a business’s competition will post false negative reviews. One false negative review can destroy your companies reputation and drastically hurt your revenue.
Plus with the ease of integration of web sites with social networks like Facebook, Twitter, and Linkedin – it is incredibly easy for customers to share their bad business experiences online. When you also consider the soaring number of blogger-written reviews which can influence thousands of readers, it is truly mind-boggling to think about how you can actively control your online reputation.
Did you know that review sites and their user-created content often appear on the very first page of search engine results? They are a significant target for online reputation management. Of course, we all love to be top of the rankings when the information is positive, but that one negative comment can wreak havoc on your personal reputation, business branding, and your business’s bottom line. When you are proactive in your reputation management by using a company such as Internet Reputation, you are protecting your most valuable asset.
As a business owner, you are busy running the day to day requirements of your business. You don’t have time to peruse every single solitary review site like Yelp Social networks, or even any blogs which mention your business. In our Web 2.0 world, monitoring what is being said online is a crucial activity for your business. There are some tools you can use such as Google Alerts or software you can purchase.
Another effective way to deal with any online information – positive or negative is to effectively control what your customers are seeing on the first few pages of Google. Many business owners are under the impression that customers are finding negative reviews on sites like Yelp.com or Yahoo Local, but the truth is, the majority of your customers are finding these reviews using a Google search. By controlling the first 3 pages of Google you are control what your customers see. Managing your online reputation is a critical part of running a business in the Web 2.0 world.
Internet Reputation helps individuals, and businesses of all shapes and sizes to effectively protect their online reputation and easily remove things like negative Yelp reviews or other negative online information.
Reviewed by author: Ashley Adams