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Can You Stop Worrying About Review Sites? Not Quite.

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Yelp.com and Angie’s List are both reporting low earnings. Both companies have seen tanking stock prices, too

One of the reasons why these sites aren’t doing too well is that customers simply don’t trust them. They’re well aware that businesses find ways to post fake reviews. They believe that Yelp manipulates reviews in order to sell ads. Angie’s List has suffered from similar complaints.

These companies can’t make a convincing claim that they are consumer advocates by turning around to make the bulk of their money on by selling ads to the very companies customers are meant to critique. They can take money from one source or the other without earning suspicion, but they can’t take money from both. As a result, some people have ruled that these “review giants” had a doomed business model from the start.



The fact that some businesses have resorted to lampooning them certainly isn’t helping their business case. Some businesses have also chosen to overreact to bad reviews, too, and this has caused some of the negative feelings generated by those businesses to spill over onto the review sites. It’s ironic that these sites, who have so much control over other people’s reputations, have such poor reputations themselves.

So does this mean that business owners can stop worrying about review sites specifically, or their online reputations in general?

Of course not. It simply means you can stop devoting so much energy to these two sites in particular.

First of all, these aren’t the only review sites. Google has been in the review game for some time, for example, and Google isn’t going away. Google has even tied reviews into their local search rankings, and their reviews are, on the whole, quite trusted in comparison to Angie’s List, or Yelp’s.

Second, review sites aren’t the only place where your reputation can take a beating. Just ask some of the companies who have been beaten down in the Twitterverse. Just ask anyone who has dealt with the RipOff Report. Or bloggers. Or websites whose entire existence is dedicated to warning people about how bad a particular business is. Yelp was only ever the tip of a much greater iceberg.

So rejoice over the apparent downfall of these giants if you must. Just don’t relax your vigilance. Continue to monitor your reputation, and continue to build a SEO firewall of positive web entries about your company, your service, and your products.


Successful companies generate enemies—it’s just a fact of life. You need to be ready when they attack, even if it looks like their favorite sites are struggling to stay in business.

Reviewed by author: Ashley Adams

A Client Reviews InternetReputation.com TheDirty.com Removal Service

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The below client who's name we will keep confidential had negative pictures and comments posted on TheDirty.com. After trying to get TheDirty.com to remove the photo and page she wasn't having any luck. In early September of 2014 she contacted InternetReputation.com to see what the reputation management firm could do to help her situation.

After singing up with InternetReputation.com in September she was quickly pleased to see the company act quick and get her negative picture and other related information pushed off the 1st page of Google and the other major search engines.

After a month the client was pleased to see that TheDirty.com page had been pushed back past page 3 of all the major search engines. InternetReputation.com used advanced SEO and reputation management techniques to quickly deal the with the Dirty situation and help the client. After 3 months the campaign was fully completed the clients results were pushed past 10 so no one could even find them.

For the client this work fixed her reputation, saved her career and relationship. In her words the program was "A LIFE SAVER".

A representative from the company said, "TheDirty.com is a site we get contacted about probably 100 times a month, we've developed a solution for dealing with this site and helping our clients get their lives and reputation back."



The owner of the site Nik Richie started The Dirty.com in 2007 as a blog to talk about celebrities and other semi famous people.  Nik is notorius for slandering people and attacking them online. He has been sued multiple times and because of outdated laws which don't properly protect people slandered on the Internet tends to win his cases losing the offending party tens of thousands and even millions in legal fee's. The cost of an InternetReputation.com campaign is less then $5,000 and always gets the client results.

If you were slandered online, there is help. Don't let people like Nik Richie destroy your reputation.

Her is a testimonial from the client that was helped.

"THANK YOU THANK YOU THANK YOU!!!! I just went on and did a search of my
name, and all of that negative content is OFF! I went all the way up to
page 10, and even the "related search" headings that were leading to a lot
of it are off! I can't thank you all enough, I can hardly believe it...it
is such a relief to know that I am and will continue to be protected by
your talented and dedicated team."


Online slander effects over 1 million people a year and the number is growing. InternetReputation.com is the online reputation management firm that specializes in working on removal of sites like The Dirty.com, the company has spent over 4 years developing the techniques they use and have worked with over 10,000 customers.

Reviewed by author: Ashley Adams

Why Botto Bistro’s Review Strategy Worked

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Botto Bistro pizzeria in Richmond, CA made news after developing a surprising reputation management strategy. They offered their customers a 20% discount if they’d leave a bad review on Yelp.

It’s obviously not a strategy I’d recommend to everyone, even though the gambit offered major dividends. 1,200 tongue-in-cheek, 1-star reviews are nothing to sneeze at. Botto Bistro also received a lot of positive press: numerous articles in major publications.

However, as a reputation manager I do think that the story offers some real takeaways for other businesses.



They played into their brand and they knew their customer base.

Botto Bistro already had an irreverent, in-your-face brand that said, “We make great food here, and the right customers are going to understand that. We’re not going to change for anyone.” Their customers knew that about them, and loved that about them.

If they had never acted in such a way before—if, for example, they’d created a very high brow, elegant “service with a smile” brand—I suspect the promotion would have backfired because it wouldn’t have resonated with their customers.

The takeaway? Carefully evaluate any promotion, discount, event or social media campaign to ensure that it builds your brand. Discordant messages are as dangerous to your reputation as bad reviews are, while congruent messages are powerful magnets for generating positive buzz.

They’re great at what they do.

The Botto Bistro strategy wouldn’t have been funny or helpful if they didn’t genuinely make great food that people love. They’ve been in business for over 2 decades, which speaks to their skills. If their establishment was truly dirty, unpleasant, or sloppy in any way then they wouldn’t have gotten sarcastic, funny one-star reviews. They’d have gotten genuine one-star reviews. Worse, they wouldn’t be keeping their customer base.

As I’ve mentioned before, reputation management can’t turn a bad business into a good business. It can help you maintain a cohesive, positive brand. It can help shield you from problems when you get targeted by unfair, malicious people. It can’t put lipstick on a pig. If your reputation isn’t all that it could be then I also recommend taking a hard look at your business so that you can target areas for improvement.

Nobody will rush to your defense if you put out an inferior product—even if you ask them to rush to your defense in a funny, cool way which plays into their existing frustrations (the campaign also worked because Yelp’s own reputation isn’t so hot).

Even if you think your product is awesome, it’s very, very important to clean house before attempting to call a lot of attention to your business. Otherwise, the attention you receive may be very different from the attention you want.

Reviewed by author: Ashley Adams

 

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